By Malene Birger

Danish Fashion label By Malene Birger has used the iPad app Genova PreSet to evaluate their Fall Winter 2017 collection. The Product Manager of the brand called it “a giant leap in information and communication”. Results were used to judge consensus and communality of the collection items throughout the various sales channels.

About By Malene Birger: By Malene Birger is founded in 2003 by the Danish fashion designer Malene Birger. By Malene Birger is an international designer brand bringing an artistic angle to contemporary classics.