Danish fashion brand ICHI started to use PreSet that enables digitalization of the collection book and delivers a very efficient way for country organizations and partners to give feedback, and ask questions, on all new collection items. PreSet does a real time analysis on differences of opinion in the multiple markets and sales channels.

Founded in 1999 and part of the Danish fashion mogul DK Company – ICHI has delivered high quality pieces in an accessible price range for almost two decades. They operate in more than 47 countries and are represented in over 1.800 shops around the world and today they are more global than ever with a strong presence online. ICHI offers a complete seasonal offering of collections structured in opening, main and express with drops of comprehensive and strong fashion with elements of seasonal expressed trends.