California based fashion company TOMS has successfully implemented the collection evaluation app Genova PreSet to evaluate the fall winter 2018 collections both in the US and Europe. Results were used to provide a forecast for the central buy and to optimize the collection.

About TOMS: TOMS Shoes was founded in 2006 by Blake Mycoskie. While traveling in Argentina he witnessed the hardships faced by children growing up without shoes. He started the One for One program: every purchased pair of TOMS shoes is matched with a new pair of shoes for a child in need. This idea extended to other product lines, combining business and charity.